POCHEN

In Julian Hölscher’s architectural projections, analogue reality always merges with digital imagery: it is an interplay between the real and the projected—embedded in a narrative context. In the case of “Pochen” on the Graz clock tower, it is a multi-layered, ambiguous narrative. The abstract work oscillates between speed and slowness, between clear sound and apparent noise, between tension and relaxation. The projection blurs the contours of the landmark, making it appear vague and thus becoming a visual challenge for the audience.

The sound design for “Pochen” was created by Thomas Werner. Warm soundscapes evoke different emotions and add an extra dimension to the work.

location: Uhrturm

This installation is made possible with the kind support of XAL.

From graphic design to 3D projection mapping: Julian Hölscher develops location and theme-specific concepts for venues and companies. His architectural projections are always based on the interplay between the existing architecture, its digital equivalents, and contextual narratives. He develops visual works in which analogue reality merges with digital imagery.

Credits:
conspetion & image: Julian Hölscher
sounddesign: Thomas Werner